Breakdown: How to create a Facebook Business Page in 2026

Getting started: basic steps

A Facebook Business Page is a free public profile that lets businesses post posts, run ads, and talk to customers separately from a personal profile.

Creating a Facebook Business Page takes about 10 minutes, and you need a personal Facebook profile to start.

Optimizing your page with complete business details, strong visuals, and community-focused posts helps it surface in Facebook search and builds credibility.

Hootsuite Social OS lets you timetable posts, manage messages, and follow performance for your Facebook Business Page alongside every other social channel.

A Facebook Business Page is a free, public profile on Facebook built for businesses, brands, organizations, and public figures. It looks similar to a personal profile, but it comes with business tools: statistics, advertising access, team permissions, and client messaging.

Unlike a personal profile, anyone among Facebook’s 3.07 billion monthly active users can follow your page without a friend request, which makes it a discovery channel rather than a private network. Here is what a Facebook Business Page gives you:

Public visibility: Your page can be found in Facebook search and indexed by search engines.

Materials publishing: Post text, photos, links, Reels, Stories, polls, and live video.

Advertising access: Run Facebook and Instagram ads through Meta Ads Manager, where ad impressions grew 12% in 2025.

Performance data: See impressions, engagement, follower growth, and individual post results.

Team access: Assign admin and task-level permissions so colleagues can support without sharing a login.

Buyer communication: Receive messages through Messenger and WhatsApp, plus comments and reviews.

In short, a Facebook Business Page is free credibility and distribution, with the ad and reporting tools you need to turn attention into results.

Bonus: Gain a free social media game plan template to quickly and easily plan your strategy, track results, and share with your boss, teammates, and clients.

Facebook Business Page vs. personal profile

You need a personal Facebook profile to create a Facebook Business Page, but the two accounts stay separate. Your name, friends, and personal posts are not shown on the page, and you should not build a second personal profile just to run a business page. Facebook’s terms require a real, personal profile behind every page.

The short version: leverage your personal profile to log in, and leverage your page to do business.

Facebook Business Page setup is free and takes roughly 10 minutes. Here is the workflow in eight steps, followed by a detailed walkthrough of each one.

Select (or build) a personal Facebook profile

Step 1: Select (or build) a personal Facebook profile

You need to log into (or build) your personal Facebook profile to create a Facebook Business Page. If you have team members helping you with your page, they’ll also need personal accounts to unlock their specific roles and capabilities.

Don’t worry — the information from your personal profile will not be publicly visible on your business page.

After you log into your personal profile, either head to the Develop a Page link or navigate to the Pages menu through the top menu button.

Enter your business information in the panel on the left. As you perform so, the page preview will update in real period on the right.

For your page name, apply your business name or the name people are most likely to search for when trying to find your business.

For category, type a word or two that describes your business and Facebook will suggest some options. You can select up to three.

The Bio section is optional, but it’s highly recommended for both credibility and social SEO. You can also update it later if needed.

Press the blue Develop Page button when you’re ready to move on to the next step.

Here’s where you tell people how to reach you more directly.

Since the contact information will be public, you don’t need to provide your email address or phone number if you don’t want to.

You can enter your physical location (if you have one) at this stage, as well as your operating hours (if applicable). Remember, you can add, change, or remove any of this information later. Hit Next when you’re ready to move on.

Step 4: Add visuals and an action button

Next, you’ll upload a cover photo and profile picture for your Facebook Business Page. Pick photos that align with your brand and are easily identifiable with your business.

Your profile photo accompanies your business name in search results and when you interact with users. It also appears on your Facebook page. Your logo is consistently a solid choice, although you may need to modify it to fit a circular format.

As we explain in our cheat sheet on social media image sizes, your profile image should be 320 x 320 pixels (it displays at 196 x 196 pixels on smartphones).

Your cover image should convey your brand personality or highlight a current campaign. Facebook recommends you pick an image that’s 851 x 315 pixels.

After you upload the photos, you can apply the buttons in the top right of the preview to toggle between desktop and mobile view. Apply these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning.

Don’t forget to complete the Add Action Button section. Facebook’s built-in, customizable call-to-action (CTA) buttons make it very easy to give people what they’re looking for, from booking an appointment to starting an order.

When you’re finished creating your button, click Next.

If you’d like to connect with customers using WhatsApp, you can add a WhatsApp button. Just enter your WhatsApp number and gain a confirmation code to enter.

If you don’t want to connect WhatsApp, just hit “Skip.”

To start growing your following, click the Invite Friends button to suggest your Facebook friends connect with your fresh page.

When you’re ready to move on, click Next.

Step 7: Set your notification preferences

When you leverage Facebook, you may not consistently be logged in as your page. Turn Page notifications on to receive updates about your Facebook Business Page even when you’re logged into your personal profile.

This is also where you can opt in or out of marketing and promotional emails about your page. When you’re ready, hit Done.

Now that you’ve got a Facebook Business Page, it’s period to post some posts.

You can post text, develop Stories and Reels, add photos, share links, conduct polls, or go Live if you dare — video is driving all-time high interaction on Facebook in 2026.

Try out these 18 tips to increase Facebook involvement if you’re not sure where to start. If you’re struggling with copy, leverage our free AI caption generator, which we used to create the caption in the screenshot above.

How perform you add admins to your Facebook Business Page?

You may want team members to create ads, moderate comments, or monitor insights for you. Here’s how you add admins to your Facebook Business Page.

Click your profile image and from the drop-down list, pick your business page. In the left menu, click the name of your Page, then click Configuration. Under Community and visibility, click Page setup, then select Page access.

There are a few options for granting permissions:

Facebook access provides admin-level access.

Goal access provides more specific access for designated tasks.

Community Managers can only moderate comments and suspend or remove people from the page.

Pick the type of team member you want to add and click the relevant Add Latest button (or Manage for Community Managers).

Pick the tasks you’re comfortable with your admin performing, then click Deliver Access.

How to optimize your Facebook Business Page in 2026

Creating the page is the easy part. Getting it to perform takes a bit more intention, so we connected with dozens of social marketers for their top tips. They suggested approaching your page as a community hub, embracing Facebook Groups, trying hyper-local targeting, and going live.

Think of your Facebook page as an online presence that connects your brand with current and potential customers.

“Go beyond posts and think about connections,” says Andreea Constantin, Head of Brand Marketing and Communities at LearnWorlds. “Our Facebook Page isn’t just a billboard; it’s a hub that connects our posts, community, and client stories.”

“Make your Page feel like a community hub, not a soapbox,” says Garin Hobbs, Martech Expert at InboxArmy. “As the network shifts, treat it less like a visits driver and more as a loyalty tool.”

In practice, that can mean segmenting your posts to deepen community interaction rather than broadcasting one message to everyone. “The future of Facebook Pages lies not in broadcasting but in building micro-communities within your broader audience,” says Jock Breitwieser, Digital Marketing Strategist at SocialSellinator.

“We’re seeing remarkable win with clients who build distinct content tracks for different customer segments, essentially running multiple ‘mini-Pages’ within their main Page.”